Tree and THS owner refutes ‘potentially damaging speculation’ around its future

Health Made Easy has issued a rebuttal to recent stories surrounding its future.

In a statement released to Health Food Business, which followed speculation about its future, the group, which owns both Tree of Life and The Health Store, as well as Higher Nature and Peppersmith, commented: “We are aware that stories are circulating about our group Health Made Easy Limited. Although we do not comment on unfounded, inaccurate and potentially damaging speculation, we take this opportunity to provide some helpful clarity on the current situation.

“The Group is the leading player in the sector with an enviable track record over many years. The Group embarked upon a project to find investors in the business to provide scope and capital for further development on the back of record performance in the year 2020/2021 of £103m sales revenue and £3m EBITDA. Brexit significantly impacted efforts to achieve this initiative.
“Recently the Group has undertaken a reorganisation of its business, which has included management, and is currently looking to realign its banking facilities to fit and support its revised strategy. The Group is facing up to the challenging circumstances of inflation impact and supply issues, as are many businesses at this time. We are working collaboratively alongside our longstanding suppliers and customers.”