Soil Association seeks votes in annual BOOMs

Nominations are now open in the search for the UK’s best organic products.

With 12.6 per cent growth in 2020 and now worth £2.79bn, the organic market is undeniably booming and, as more people than ever look for the organic mark on their products, Soil Association Certification is keen to uncover the Nation’s Favourite organic product and celebrate it as part of the annual Best of Organic Market (BOOM) Awards.

In partnership with Ocado, Soil Association Certification is calling on the public to nominate their favourite organic products for Nation’s Favourite but is also encouraging organic brands to encourage their fans to nominate them in a bid to ensure a wide range of organic products are considered for this celebratory accolade.

In addition to crowning the Nation’s Favourite, the BOOM Awards will celebrate the businesses, producers and brands working hard to make food as it should be throughout the UK, as well as commending some of the best new products and organic innovators working towards a sustainable future for all of us. A brand-new award for 2021 is the Organic Ambassador Award, sponsored by Yeo Valley, which aims to recognise the work of those growing the organic movement, from food to fashion and farming, and championing organic as part of the solution to the climate crisis.

Nominations are open now and close on Friday (April 30, 2021), with a shortlist of 10 announced shortly after and the winner announced at a prestigious award ceremony in July.

Clare McDermott, Business Development Director at Soil Association Certification, commented: “Following a year in which both human health and the health of our planet have all been sharply in focus, consumers are choosing products more carefully than ever. By choosing to buy organic – whether that is food, beauty and wellbeing products or fashion and textiles – shoppers are making choices that help support more sustainable systems. Put simply, choosing organic means working with nature to protect soil, encourage wildlife, avoid antibiotics, and reduce pesticide use”.

Visit https://www.soilassociation.org/organic-living/boom-awards/the-nations-favourite/ to cast your vote.