Two of the UK’s biggest organic certifiers have created a new set of infographics to raise awareness of the differences between organic and regenerative farming.
Organic Farmers & Growers (OF&G) and the Soil Association are working together to shine a light on the positive outcomes that organic delivers. This latest collaboration has led to the development of a series of infographics that position organic’s restorative approach within the context of other farming systems.
The graphics have been produced in response to increasingly confusing and conflated messaging currently being promoted in the media and wider industry. Their aim is to provide greater clarity by identifying the differences and commonalities between alternative farming practices.
OF&G Chief Executive, Roger Kerr, believes the work provides a useful reference and framework for anyone working in the sector.
“We continue to take a pragmatic approach to how best to support our organic licensees and engage with other interested parties,” he advised. “Our intention was to create some reference materials that demonstrate how organic tackles the fundamental challenges that our food systems and environment face.
“For over 70 years, the organic movement has been the conscientious objector to today’s degenerative and exploitative farming practises. It is frustrating that it has come to this. Continuing to feed people in the face of climate and biodiversity collapse, high levels of pollution and deforestation is a complex problem, and complex problems require versatile and multifaceted solutions – like organic. These three infographics show this solution simply and clearly.”
A new campaign designed to encourage people to go vegan has sparked debate ahead of its launch on billboards next week.
On April 29, the campaign will be launched by Animal Justice Project across five major UK cities. The billboards will display eye-catching photos taken from inside British egg farms, challenging viewers to rethink their food choices and consider going vegan. Spread across Birmingham, Brighton, Bristol, Hove, and London, these 6x3m billboards are expected to reach an audience of more than 1.4 million people. With messages like ‘There is no such thing as an ethical egg’, ‘Don’t buy the lie’, and ‘Not an egg machine’, coupled with real-life images of British egg-laying hens, the campaign organisers say it pulls no punches.
Animal Justice Project says that while industry paints an idyllic picture image of egg farming where happy birds roam free in fields, the reality is far darker. This campaign seeks to expose and share the unsettling truths hidden from British consumers. The campaign’s artwork made its debut on social media, sparking heated debates. While some questioned the economic implications for farmers, others defended their food choices.
Ayrton Cooper, Campaigns Manager at Animal Justice Project, commented: “Marketing by the egg industry paints an idyllic image of cage-free farms but the reality is very different. Our undercover work shows frightful abuses, commonplace across several RSPCA Assured egg farms. Our billboards will combat this misinformation and bridge the gap between consumer knowledge and farm truths. When shoppers are inside the supermarket, they can instead choose plant-based products, rather than reaching for eggs, which are responsible for the suffering and killing of millions of hens every year.”
Sustainable brand Ben & Anna has launched a new range of products packaged in innovative environmentally-friendly poly potato packaging.
This world-first potato packaging is 100 per cent natural, fully compostable and is made with potato starch (a by-product of the potato industry), plus paper and natural fibres.
The new range consists of two natural deodorant creams, Love Me and Green Balance, which the brand claims are ‘the most sustainable deodorant on the market’ due to being packaged in the new poly potato packaging.
The new deodorant creams offer a plastic-free alternative to conventional deodorants and feature natural ingredients such as shea butter and nourishing oils, which gently care for your armpits.
Love Me – with exotic floral fragrance
The exotic floral fragrance of Love Me enchants your senses. The unique formula contains only finely ground bicarbonate of soda, which naturally reduces germs and bacteria to effectively prevent odour formation. This natural effectiveness ensures that you are reliably protected from moisture and unpleasant odours.
Love Me is not only characterised by its effectiveness, but also by its light, creamy texture that is absorbed without leaving any residue. Nourishing shea butter and valuable vegetable oils pamper your armpit skin with a delicate, creamy consistency that is neither greasy nor sticky.
Green Balance – for sensitive skin
This extraordinary deodorant combines softness and freshness to create a refresh for the senses. Thanks to the active ingredient magnesium complex, Green Balance is characterised by its gentle and effective prevention of odour, even on sensitive skin.
The light cream is absorbed without leaving any residue or stickiness and leaves a feeling of freshness and cleanliness. Combined with nourishing ingredients such as shea butter and valuable vegetable oils, your skin is pampered and moisturised.
About Ben & Anna
Ben & Anna is a certified cruelty-free and vegan natural beauty brand created in 2017. As passionate vegans they set out to create a brand that was cruelty-free, vegan, natural and sustainable. Their products are certified by NATRUE as containing natural ingredients which are not only kind to the skin but the planet too. They support creative projects to make our world more liveable and healthier for everyone. Full range information available online at www.benandanna.uk
Both deodorants are 40g and have an RRP of £8.95. Available to order now from Pravera Ltd, visit www.praveratrade.co.uk or email trade@pravera.co.uk.
Organic & Natural Business magazine