Promotion
Lucy Bee, the home of coconut oil, has donated thousands of its natural soap bars to charities across the UK, helping to protect against the spread of COVID-19.
Thirty-five charities from emergency services, care homes, homeless shelters and food banks will receive the soap bars, helping to support those on the front line and the most vulnerable in the community. Age UK in Manchester, London Ambulance Service and Action for Children are among those that will benefit from the soap bars.
The soaps were manufactured in partnership with the UK’s largest manufacturer of soaps, Soapworks. Lucy Bee provided all the materials for the soap base, and Soapworks turned these into soap bars free of charge. Soapworks provides employment and opportunity in an otherwise deprived area in Glasgow.
Created for charity, the soap bars are fragrance free, palm oil free, made using Lucy Bee organic coconut oil and come in a recyclable plastic wrap. Each soap bar lathers onto the skin so will last for months.
Promotion
The UK’s no.1 organic flour brand Doves Farm* is excited to introduce a striking brand refresh which it has rolled out across its range of award-winning organic flours, biscuits and baking essentials.
The revamped look is Doves Farm’s first in over five years and the contemporary new design is intended to reflect the joy many home bakers associate with baking and communicate clearly the brand’s organic credentials, whilst increasing brand stand out on shelf and online.
Vibrant, friendly and with a natural feel, the new packs are expected to appeal to a wide range of consumers, speaking not only to those looking for high quality baking ingredients made with a concern for the planet – but also a new generation of bakers, who love to share their baking creations online, and are seeking out purposeful brands with inspiring packaging.
The new look began to hit shelves in March and the launch is being supported by advertising, PR and social media activity. The change also coincides with the launch of a new product – Organic Coconut Flour. Made using the finest sustainably grown Sri Lankan coconuts, the new flour is Soil Association organic certified, Vegan Society certified, high in fibre and protein, and gluten free.
For more information contact sales@dovesfarm.co.uk or call 01488 684880.
* Kantar Worldpanel 52 w/e 21 April 2019
A new report shining a light on initiatives inspiring and influencing consumer attitudes towards biodiversity and sustainability has singled Weleda out for praise.
The Positive Luxury Predictions Report 2020 explores the loss of biodiversity, with input from thought leaders and case studies on sustainability in the luxury industry.
Weleda’s new YOU ARE NATURE campaign is highlighted as an example of how a beauty brand can connect with the consumer to inspire change. Weleda also features in a further three-page Q&A interview with Ann Driessens, the company’s Head of Global Marketing, about Weleda’s new UEBT Sourcing with Respect certification and its significance for both consumer and company.
“As a brand, Weleda wants to reconnect people with nature and celebrate that we too are nature. Those values have never been as relevant to consumers as in today’s world where we are most of the time disconnected from nature,” Driessens commented.
The new 78-page report was launched at Davos at the World Economic Forum annual meeting, Stakeholders for a Cohesive and Sustainable World.
Positive Luxury is the organisation behind the Butterfly Mark, awarded to luxury brands and businesses in recognition of their commitment to creating a positive impact on both people and planet.
In other Weleda news, the company is championing the protection of orangutans threatened with extinction. In order to help these primates and to protect local biodiversity, Weleda is joining forces with the non-profit organisaton, Borneo Orangutan Survival (BOS). The project will run for 20 months initially, supported by Weleda with a contribution of 100,000 Euros. An important aspect both for BOS and Weleda is to take account of and to support all aspects of sustainability (ecological, social and economic) with this aid project in the Mawas area.
The focal point for the BOS and Weleda project is the village of Mantangai Hulu, with around 2,000 inhabitants, south of Mawas. Plans are drawn up to enable the population to develop sustainable sources of income so that the local community can live and work in harmony with nature in an economically and legally secure manner.
As well as being a member of the RSPO, Weleda is also a member of the Forum for Sustainable Palm Oil (FONAP), an association established in 2013 to raise certification standards for sustainable palm oil still further. As of 2015, Weleda has taken a very active role in the FONAP Steering Committee.
Organic & Natural Business magazine