With retail under huge pressure at the moment, a leading retail organisation is aiming to add a little lightness with a new competition.
The British Independent Retailers Association (Bira) has launched its first competition to find the finest festive display. Bira Direct, the trade association’s product-buying group, is on the hunt for the independent retail business with the best Christmas display. It can be either a traditional shop window display or a merchandised area inside the store.
The competition is open to all independent retailers, and there’s a top prize of £200 to spend with Bira Direct for the winner. First prize will be decided by Bira judges, while the winners of first runner-up and second runner-up places, will receive £100 and £50 Bira Direct vouchers respectively, following a public vote on social media. Meanwhile, all UK voters will be automatically entered into a prize drawer to win a hamper of goodies from Bira Direct suppliers.
Jeff Moody, Bira’s Commercial Director, commented: “After an incredibly difficult year for bricks and mortar retailers, we’re excited to launch this new initiative, not only giving retailers an opportunity to win some fantastic prizes, but also an opportunity for us to promote some truly creative retailers to the public.”
Find out more at https://bira.co.uk/bira-direct-christmas-competition
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The Veganuary campaign has announced more than one million people have taken part since it began six years ago.
The campaign, where people pledge to try vegan for 31 days, was forged on a kitchen table in York by a husband and wife team, and official participant numbers have grown year on year from 3,300 in 2014 to 400,300 signing up in 2020.
Matthew Glover, co-founder and Chair of Veganuary, commented: “When my wife, Jane, and I decided to launch a new year’s vegan pledge in 2014, we expected only 1,000 people to take part. More than 3,000 signed-up and we were blown away. Now, Veganuary is a bigger feature in the retail calendar than Christmas, reflecting the ever-increasing number of people choosing plant-based food.”
Toni Vernelli, Veganuary’s International Head of Communications, added: “At a time when many feel helpless about the state of the world, Veganuary offers people a way to take positive action. Reaching the one million milestone in the middle of this pandemic shows it’s exactly what many people need right now.”
Organic & Natural Business magazine