Eight in 10 Veganuary participants plan to halve meat and dairy intake

The results of the Veganuary campaign have revealed 82 per cent of people who took part in 2024 plan to make significant diet changes after participating.

The results from the participant survey found that the 82 per cent plan to either stay fully vegan or reduce animal products by at least 50 per cent.

The number one reason people decided to stay vegan is that they learned more about veganism (24 per cent), followed by improved health (20 per cent) and finding it easier than expected (17 per cent).

In terms of their experience during the challenge, around half saw some improvement to their overall health (48 per cent), with increased energy (47 per cent), improved mood (48 per cent), better skin (38 per cent) and desired change in body weight (35 per cent) being the most common benefits.

It was also found that 69 per cent ate more fruit and veg during their Veganuary pledge than before, and 14 per cent tried a new fruit or veg for the first time during the campaign period.

Veganuary’s International Head of Communications, Toni Vernelli, commented: “These incredible results show that Veganuary is so much more than a one-month pledge as taking part leads to lasting diet change for most participants. With 82 per cent of our 2024 participants planning to at least halve their intake of animal products permanently – including nearly one-third who plan to stay fully vegan, Veganuary really is driving positive change for animals, people and the planet.”