Soil Association encourages consumers to go organic for Christmas

The Soil Association is using the festive season to demonstrate to shoppers why they should make the switch to organic.

The organisation has launched the Organic Christmas Collective, showcasing everything needed for a delicious Christmas that won’t cost the earth, including all the best local producers and with a unique organic gift guide.

The Soil Association explains that just by swapping one or two key Christmas dinner items, such as turkey, sprouts, carrots and potatoes, to organic can make a surprisingly big impact.

It uses turkey as an example, explaining that 90 per cent of the 10m turkeys sold in the UK each year are reared intensively. Organic ensures turkeys have not been given unnecessary routine dosing of antibiotics and have had a good life with access to the outdoors.
The Organic Christmas Collective is filled with new and innovative products, and provides inspiration to help shoppers find local, ethical, organic produce for friends and family. Whether it’s sourcing a turkey or trimmings for Christmas dinner, finding a favourite tipple or gift ideas, the Collective makes it easy to find and support local shops, stockists and producers. Searchable by product or region, the directory features a handy online map, showing closest sources first.

The Soil Association has also produced 10 top tips for a sustainable Christmas and people can follow #OrganicChristmas for inspiration.