NATRUE announces Natural Cosmetics Week

NATRUE is launching its first-ever Natural Cosmetics Week, running from 23-29 November 2024. This global initiative is set to raise awareness about the benefits of natural cosmetics – for both people and planet – and encourage a deeper commitment to sustainability within the beauty industry.

This week-long celebration, themed ‘Embrace Nature, Empower Your Skin,’ will highlight the beauty and benefits of natural and organic ingredients in cosmetic products. It will focus on promoting awareness, education, and good practices within the industry, while underscoring the role of sustainability in our industry and inspiring eco-friendly practices to enhance skin health.

NATRUE is inviting everyone to participate and join in celebrating the power of nature in beauty. Brands, retailers, beauty professionals and consumers are all welcome to be involved — whether by hosting a webinar, organising an interactive workshop, or opening your company’s doors for a behind-the-scenes tour. Retailers are being encouraged to create colourful promotional displays at point of sale, while brands can showcase their commitment to natural cosmetics through bespoke promotional activities.

There will be various activities and campaigns taking place during Natural Cosmetics Week, which will shine a spotlight on the benefits of truly natural and sustainable beauty products. In addition, educational workshops and webinars will be held, focusing on the benefits of natural ingredients and sustainable beauty practices.

Natural Cosmetics Week 2024 is a unique opportunity to elevate the conversation around natural beauty products and practices. Together, let’s inspire a deeper connection with nature and encourage people to #ChooseTrueBeauty by embracing natural alternatives that empower both their skin and the planet. Click HERE to find out how you can get involved.